Homer finds himself in a world where everyone and everything in Springfield are made of LEGO pieces.
Oh boy I do love Legos. At least I used to play with them a ton when I was but a wee lad. Coincidentally, it was around the same time in my life I loved The Simpsons as well. Ah, to be young again.
Anyway, aside from all the hype for this episode, and the multitude of news articles with Al Jean quotes about how this is not a marketing ploy, I imagine this is much like the moment when your significant other decides they no longer need to hide the ongoing affair they are having, and instead decides to have sex with your best friend right in front of you.
I am not accusing The Simpsons of secretly hiding any cross-promotional plans or anything for the last 25 years, because frankly their marketing war machine has been an open book. I am also not saying this is wrong, as I would guess that Simpsons merchandising has to be pushing a billion a year, and in all fairness this is a business. I am just saying that the idea of this episode in general makes me feel pretty greasy.
